The Great Merchants by Tom Mahoney

Hardcover. Condition: Very Good, Dust Jacket: Very Good; 1966. Harper & Row. First Edition.

Vivid accounts of the history and workings of twenty-six remarkable retail institutions and the people who made them great. Packed with facts, figures, and anecdotes, the book encompasses every area of retailing. These are the institutions which dominated each of their fields, but all have distinctions other than size. Although widely diverse in their operations, all have many qualities in common: each has a definite personality, every one adapted itself to change to survive wars, panics, and the rivalry of competitors.

The people involved have been as diverse as their enterprises: some noted for showmanship, others for conservatism. The authors bring these people to life as clearly as they do their achievements.

Provides a chapter on Marshall Field & Company in Chicago and Sears in Chicago.