Advertising at the Crossroads by Max A. Geller

Hardcover. Condition: Very Good, dust jacket: Fair. 1952. Ronald Press. 1st Edition. Signed by author.

Signed and inscribed by Max Geller.

ritten by a unique author who was a business executive, advertising professional, and lawyer, the book addresses the growing public criticism and structural abuses facing the mid-century marketing industry. It explores whether the industry could successfully self-regulate or if it would inevitably face strict government intervention